About the Campaign
What if the banana peel, plastic cup, glass bottle or cardboard box you throw away today could become part of a cleaner, healthier future tomorrow?
That simple idea sits at the heart of our country-wide public awareness campaign 'Let's adopt new habits. Let's use waste!'. Launched by Project CETAP, the campaign is designed to help citizens rethink waste — not as a problem, but as a valuable resource.
The purpose of this campaign is to increase the environmental awareness across Bosnia and Herzegovina with regard to solid waste management, focusing specifically on how good waste separation, recovery, and recycling practices can positively impact the country - environmentally and economically.
#UsvojimoNoveNavike!
Our Campaign Activities
From the beginning of 2026, we will be partnering with organisations and individuals alike to deliver a host of activities, including regular articles, newsletters, social media content, media interviews and success-story videos.
Then in spring, our focus shifts to learning and participation, and we will be launching our community and school competitions in partnership with organisations. Summer brings the campaign into public spaces and you will see the Eco Guardians on public transport advertising, billboards and recycling-site banners nationwide. Helping to guide and encourage waste disposal practices. And then through autumn and winter, the campaign will launch community and business clean-up events which we want you to participate in! Want to get involved? Sign up to our Newsletter below and be the first to hear when our events and competitors go live!
Our Campaign Objectives
We have three objectives which our campaign will look to deliver, these are:
- To deliver an increased public understanding and support for the development of a comprehensive set of legislation harmonised with the EU Waste Package.
- Enhanced awareness among the public and stakeholders about the policy frameworks developed to facilitate the transition towards a circular economy.
- Enhanced citizen awareness and engagement in viable programmes for the collection and treatment of solid waste, rooted in the principles of the circular economy.
To help us do this we've enlisted the help of the Eco Guardians
When waste ends up in the wrong place, nature loses its strength. That’s when the Eco Guardians step in – a group of heroes who believe that each of us has a super power: proper waste separation.
Their mission is simple yet powerful – to show that a banana, a bottle, a box and a cup are not trash, but valuable resources. Through small changes in everyday habits, they work together to protect the environment and build a cleaner, healthier future.
Bananko: The Bio-Waste Hero
Description: Bananako reminds us that even what we throw away can have a new life. He teaches how food scraps become compost and help nature regenerate.
Power: Turns organic waste into new energy and fertile soil.
Flaško: The Glass Hero
Description: Flaško is strong and enduring – just like glass, which can be recycled over and over again. He protects resources and teaches that proper separation saves energy and nature.
Power: Infinite regeneration
Plasta: The Plastic Hero
Description: Plasta warns about the dangers of irresponsible plastic disposal, while also showing how proper recycling can reduce its negative impact on the environment.
Power: Control over plastic and prevention of pollution.
Kartonko: The Paper and Cardboard Hero
Description: Kartonko is a quick and resourceful hero who shows how paper and cardboard get a second life. He reminds us that every box deserves another chance.
Power: Turning the old into something new.
Subscribe to our newsletter
Simply enter your email to subscribe to our newsletter to keep up to date on our upcoming competitions, community and business clean-up events, success stories, and updates on Project CETAP’s activities.
Real World Eco Guardians across Bosnia & Herzegovina
We want to showcase the great sustainable work already been done by businesses and individuals across Bosnia & Herzegovina. Watch our interview below to find out more about these.
Magbago’s passion for fashion extends beyond clothing design.
Their mission is to empower individuals to choose sustainable clothing that not only enhances their personal well-being but also actively contributes to the preservation of our planet. Through transparency in the supply chain, we aim to raise awareness of the ecological and social aspects of clothing production.
Read more about our campaign and project
We regularly publish blog and thought leader articles, check out our recent publishings to find out more about what our campaign and project are delivering; and also to better understand the benefits of a circular economy within the context of waste management.
